Projects

Driven by passion, we truly love what we do. Explore some of the most exciting challenges we’ve faced along the way. By working hand-in-hand with our clients, we strive to achieve exceptional outcomes.

BCA

Bank Central Asia – Virtual Concert

To commemorate the 65th anniversary of Bank Central Asia (BCA), our team delivered an innovative and immersive experience that brought music and celebration directly to users’ fingertips. Collaborating with Indonesia’s renowned singer, Tulus, we crafted an Augmented Reality (AR) virtual concert that seamlessly blended technology and artistry.

What set this campaign apart was its frictionless accessibility—viewers could enjoy the concert directly through their smartphone web browsers, eliminating the need for app downloads, and ensuring a smooth, hassle-free user experience.

The campaign wasn’t just about music; it was designed to celebrate this milestone anniversary while driving awareness of BCA’s exciting promotional discounts taking place during the period. Within just a few days of its launch, the virtual concert achieved remarkable engagement, garnering over 300,000 views and making it one of the standout digital campaigns of the year.

PRO Mild

Gudang Garam (Pro Mild) – #PastiMenangBanyak

For the #PastiMenangBanyak campaign, we partnered with Gudang Garam and celebrity influencer Anya Geraldine to create an engaging interactive web app. Designed to enhance user interaction and brand engagement, the microsite offered a unique augmented reality (AR) experience tied to Surya Pro Mild cigarette packs.

Key features included:
Pack Scanning Technology – Users could scan their purchased cigarette packs directly from the microsite.
AR Interaction with Anya Geraldine – Anya appeared in AR with various interactive elements.
Exclusive Sticker GIFs – Users could download and use animated stickers in their favorite chat apps.

This project successfully combined technology, influencer marketing, and AR to create a memorable digital experience for Surya Pro Mild consumers.

BAF

Busan Auto Finance – Immersive Metaverse

Busan Auto Finance (BAF) approached Keption with a bold vision to create a cutting-edge digital experience aimed at engaging their existing customers while attracting a younger, tech-savvy audience—particularly Gen Z. The result is a dynamic, browser-based metaverse designed to revolutionize how users explore financial services and automotive offerings.

Keption designed and developed a fully immersive virtual world accessible directly from the web. The platform replicates BAF’s iconic main building with multiple interactive floors, each showcasing tailored services and products. Key features of the metaverse include:

  • Custom Avatars: Users can select their own avatars and interact with other visitors in real-time.
  • Freedom of Navigation: Users can seamlessly move across floors to explore financial services, products, and offerings.
  • Interactive Mini-Game: Gamified elements to enhance engagement and entertainment for users.
  • Virtual Car Showroom and Test Drive: Users can view a digital showcase of vehicles and even simulate driving experiences in the virtual environment.
McDonald's

McDonald's Ramadhan 2023 - Interactive Game

During Ramadhan 2023, our team collaborated with McDonald’s to develop an engaging online multiplayer web game, seamlessly integrated into the McD App. Designed to enhance user interaction during the festive season, the game leveraged both touch and voice controls for a dynamic gameplay experience.

Key features included:
Online Multiplayer & Matchmaking – Players could compete with others in real time.
Leaderboard & Rewards – Top scorers on the leaderboard won exclusive prizes.
Play with Friends – A social gaming experience, allowing users to challenge their friends.
Multiple Levels – Increasing challenges to keep players engaged.

The project successfully drove engagement within the McD App, providing a fun and interactive way for users to celebrate Ramadhan while competing for rewards.

Samsung

Samsung – Virtual Store (Metaverse)

Keption collaborated with Samsung to develop a browser-based virtual store designed to attract Gen Z audiences and bridge the gap between online and offline shopping. The virtual store replicates an existing mall location and offers an engaging, immersive experience far beyond traditional e-commerce platforms.

Key Features:

  • Custom Avatars: Users can choose avatars to navigate the store.
  • Immersive Product Exploration: Explore a variety of Samsung products—including smartphones, tablets, and accessories—with detailed information and interactive viewing.
  • AR Integration: View products virtually using augmented reality for a lifelike experience.
  • Seamless Purchase Link: Direct links guide users to complete purchases online or visit the physical store.
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Tuingle

Tuingle is a cutting-edge lifestyle app that leverages advanced technology to promote a balanced and healthy lifestyle. Using image recognition and machine learning, Tuingle’s Snap, Scan, and Share feature enables users to instantly analyze the nutritional content of their meals with just a photo.

The app’s dynamic, AI-powered database grows smarter with every interaction, updating its catalogue with user-contributed meal data and ensuring unparalleled accuracy and personalization. Cloud-based architecture ensures seamless performance and real-time updates, while an intuitive user interface offers an engaging experience for users of all ages.

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